Advanced Diploma in Business Management (Mandarin)

Marketing management is the act of developing new sales and products and setting our ways of advertising and promoting them to create awareness amongst customers and yield profit for the organization. It uses concepts adopted from the study of economics to analyze the kind of industry the organization operates in. Marketing management also puts competitors into consideration. A marketing manager must also have an in-depth understanding of the restrictions or regulations associated with a particular product and proffer ways to circumvent round these restrictions.

Aims:

The aim of this course is to make students understand the importance of marketing management and its application of its principles in an organizational context. The students will also know the importance of using the customer as a focal point when developing new products. Since much emphasis is being laid on the customer, the customer must first be identified before pricing can begin to occur. The customer choices are being evaluated and their needs and wants are used as the yard stick to strategize and make decisions that will move the organization forward.

The topics to cover are: branding, understanding the market in which you intend to enter, using effective communication and ensuring sustainable growth and development in the organization.

Objectives:

By the end of the course, the students should be able to:

1. Define marketing management and explain its importance in this customer-oriented market.

2. Explain the relationship between product branding and reaching the consumer demands.

3. Enumerate the ways and methods of achieving sustainable growth and development for managers who are faced with marketing challenges in real life.

4. Explain the similarities and differences between a market, its demands and the environment in which it operates.

5. Illustrate the processes involved in implementing proposals for the market and ways to create proper pricing for goods and services.

Electronic commerce (e-commerce), seems to be the order of the day as a lot of companies have already tapped into it. It is now a part of our lives that we have now forgotten what our lives were before the advent of e-Commerce. For e-Commerce, business activities are done over an electronic network or the internet. These business activities include buying and selling of goods and services as well as the transfer and exchange of information. Companies like Amazon, Aliexpress, Google and social networks have already tapped into this. e-Commerce also encourages entrepreneurship, innovation, creativity and healthy competition. It also comprises of e-learning, e-government and e-customer services. It is a major tool for business reform and transformation.

Aims:

The aim of this course is to make students have an in-depth understanding of what e-commerce is and the role it plays in our lives generally. They will know that for every business to thrive now, it must venture into the e-commerce world so that products, goods and services can be rendered on a global scale. All the terminologies associated with e-commerce will be thoroughly dealt with. Students will also be exposed to more of real life scenarios of organizations that used e-commerce. Their success and failure will be examined. Their challenges and steps taken to overcome them will be seen too.

Objectives:

By the end of the class, the students should be able to:

1. Define e-commerce, describe its systems and state the drivers and benefits for its major business and revenue models.

2. Explain the mechanisms for carrying out e-commerce.

3. Explain the models and methods for selling goods and services online from buyer to seller.

4. State the importance, content and implementation of mobile commerce.

5. State the importance of artificial intelligence to e-commerce.

6. Define social enterprise systems.

7. Interpret the behavior of customers online.

8. Explain the importance of advertisement and marketing to the e-commerce and web environment.

9. State the security challenges involved with e-commerce (including fraud) and how to overcome them.

10. Explain the global aspects of e-commerce.

11. Explain the use of e-payment platforms and digital currencies in e-commerce.

12. Describe the social, ethical and logical environment in which e-commerce thrives.

Entrepreneurship has a lot of definitions depending on the context for which it is used. It definitely does not just mean the act of owning and running a business. It also entails the attitude and character of the person opening the business in the aspect of innovation, creativity, passion, hard work, discipline, perseverance, confidence, loyalty and an uncanny ability to identify peoples need and meet them. In a nut shell, entrepreneurship is the act of using creativity and innovation to meet peoples need to maximize profit. An entrepreneur is a person who not only identifies a market. A very innovative entrepreneur can even create his or her own market by making people aware of products they did not imagine they will need.

Aims:

The aim of this module is to enlighten students on everything they need to know for them to embark on their entrepreneurial journey using world renowned innovators as case studies. The study also aims to improve qualities like developing ideas, innovation, creativity, hard work, problem solving and discipline amongst its students as prerequisites to becoming an effective entrepreneur.

Objectives:

1. By the end of the class, the students should be able to:

2. Explain what entrepreneurship means and state its importance to economic development.

3. List the ways a target market can be identified and entered.

4. List and explain the various ways start-up funds can be raised for business.

5. Enumerate the challenges faced by entrepreneurs both locally and internationally.

6. Highlight methods of circumventing through these challenges to become an entrepreneur.

Consumer behavior is the study of how customers make up their mind based on what they want, need, buy, dispose or act generally towards a product or service provided by a company or organization. It can be used to evaluate the attitude of potential consumers based on studies carried out on previous ones. Consumer behavior thus influences the products and services an organization continues with, discontinues or introduces. The study of consumer behavior also investigates why customers have a positive or negative attitude towards a particular product, and this influences the decisions to be made concerning that particular goods or service.

Aims:

The aim of studying this module is to help students analyze the attitude and behavior of customers so as regards the products they choose. This is necessary because an increase in demand for a particular product will also lead to an increase in its supply, thereby boosting production. Consumer behavior is very instrumental in business for delivering products to a target market. They will be thought on how to analyze the psycho-social faculties of customers using simulations and real life scenarios.

Objectives:

By the end of this course, students should be able to:

1. Define consume behavior and state its effects on the pricing and production of goods and services.

2. List and explain the factors that influence consumer behavior.

3. Use the principles of human behavior to make decisions on goods and services.

4. Use the best methods maximally to overcome negative consumer behavior towards goods and services.

This module teaches the students how to embark on business projects but emphasizes on the importance of having a business plan. To have a business plan, you must first know how to even write one. A business plan is a formal description of what your business will look like once it goes into operation. It states the aims and objectives of the business, if the goals are feasible and the steps you wish to carry out to attain these set goals. Business plans are very important as they help to make a decision about the viability or otherwise of a business, especially when sourcing for funds externally to start the business. The students will also understand the importance of the various stages in the presentation of a business plan, and why presentation is key to actualizing a great business plan.

Aims:

The aim of this module is to teach the students how to prepare a proper business plan. They will have to understand that the process of outwitting other competitors as entrepreneurs starts from having a detailed business plan. Students will be taught the fundamentals of being an entrepreneur and the challenges they may encounter while preparing a detailed and competitive business plan and the processes to make them feasible. They will also be taught the place of finance in starting a business and the importance of a strong customer/consumer base in sustaining it.

This course spans through topics like entrepreneurship, writing a business plan, ways of sourcing for capital, customer relationship, and steps to take to actually start up the business.

Objectives:

By the end of this course, students should be able to:

1. Explain what a business plan is and state its importance to an entrepreneur.

2. Explain the steps taken to identify a ready market for a product.

3. Prepare a well detailed business plan across various business ventures.

4. Present in a business plan, the finance and accounts sections, cash flow expectations, and strategies to build strong customer base.

5. Explain the need for entrepreneurs to not limit themselves to the local stage but to also aspire for the international market.